eCard Transactions Blog

The 5 C’s Of Payment Recovery
1. Cost The biggest motivator for looking at payment recovery tools is the lost compounding revenue due to failed payments. If you are recovering payments

Top Reasons To Choose A CRM That Integrates With Payment Gateways
A CRM, Customer Relationship Management platform must consider integration with payment gateways to be successful. Having all the tools in different sources and places disconnects

Calculating Customer Churn Rate: Are You Losing Too Many Members?
When you look at your churn rate, the percentage of members or subscribers that stop using your service or cancel during a time period, such

Pre-Dunning, Dunning or Post Dunning? Is there something better?
In this case, churn is the rate of existing customers that stop utilizing a product or service. The churn rate measures a business loss in

How to Increase Your Membership Retention
Retaining members in an ever-evolving digital world can be risky business. It is vital to businesses, big and small, to retain current customer subscriptions and

How to Increase Your Membership Engagement
Membership Engagement can be defined as a continuous, long term interaction between a member and an organization, wherein the member receives meaningful information and/or value.