Did you know that 10-15% of all recurring payments fail? What’s worse, studies show up to 50%
can be lost due to involuntary churn, or membership retention. In effect, companies will notice
the lost revenue, wasted staff time, and decreased membership retention. When a business works
hard for each member, why lose even one due to a failed payment? The good news is businesses
can recover 70-80% of failed payments! By recovering failed payments seamlessly, business
owners build trust with their members and increase their average member lifetime value.
Reasons for Failed Payments
There are a variety of reasons payments fail but these are the most common:
- Non-Sufficient Funds or Overlimit
- Expired Card
- Fraud
- Lost/Stolen Card
Knowing the reason for a failed payment helps your business handle the declines accurately. You
wouldn’t want to Email or call a member saying their payment declined when it was reported
stolen; it’s insensitive and can cause the member embarrassment. Instead, you can have the
correct information right away to effectively communicate with your member and to continue to
build trust.
Failed Payment Recovery
Did you know about one third of members will need to update their credit card information each
year due to changes such as an expiration date?
Prevention is the first step and key to avoiding failed payments. Account Updater is a service
you can implement to avoid failed payments before they happen. Account Updater provides
proactive updates on cards that are lost, stolen, expired, or include invalid card information.
Account Updater will ensure each member’s card information is kept up to date.
The most common reason for recurring payments to decline is NSF or over-limit. This means the
funds just weren’t available when the membership dues were run. Sure, you can stick to Emails
and phone calls trying to recover the membership dues, but it’s just not efficient. Having an
expert in failed payments ensures you won’t lose a member, your staff can focus on core
business, and the best part of being an expert is they know the best way to handle a failed
payment. Pick a company to partner with that can demonstrate years of data and algorithms to
guarantee the highest recovery rate.
Recovering failed payments can happen all behind the scenes without the member even knowing
there was a potential issue. The member and staff don’t have to have an awkward and
embarrassing conversation. Instead, their payment goes through, and the business keeps themember. Studies show when you call or Email a member to address a failed payment, it can end
in a cancellation.
Recovering failed payments can be a full-time job, and at best, you achieve a 70% success rate.
Hiring a company in the field can result in an additional 10% recovery rate. Membership
retention is something every business should focus on; losing a monthly payment can sting a
little but projecting the loss of that one member for the months to come can compound over
time.
Don’t lose your members due to a payment issue. Increase your revenue by ensuring member
card data is up to date and keep your cash flowing. eCard Transactions specializes in reducing
the risk of losing even one member.
Visit www.ecardtransactions.com to schedule a free demo and learn more
