There are many different ways you can communicate with your customer or members; A combination of phone calls, e-mails, and text messages can be useful but the statistics from text messages don’t lie. This is one of the quickest, most effective ways to communicate. 89% of consumers would like businesses to communicate with them through SMS text messages. Text messages easily have the most success with a 98% open rate!
1. Keep your members engaged
Membership retention is key in your business and with text messages you know your messages are being received. Personal relationships are great when we can be face to face but when we can’t, staying in touch is vital. Keep your members engaged with you and your business by creating custom texts.
2. Communicate Sales or Promotions
Did you know 54% of consumers would like to receive promotions or sales via text messages? Text promotions and coupons are 10 times more likely to be used than traditional coupons. As an added bonus, members don’t have to dig through their e-mail inbox to find the message containing the promotion.
3. Reminders for classes or appointments
Whether you are managing your own schedule or that of your entire family, getting reminders for appointments is helpful. Studies show 83% of consumers would like to be reminded of upcoming appointments but only 20% of businesses are using text messages to send reminders. Set your members up for success and make life a little simpler by sending these reminders.
4. Weather-related updates
Weather changes quickly and it’s important to get information out to your members fast. With the stats listed above, text messaging is your go-to for sending your members weather updates. You can let your customers know about cancelations, closings, or any other weather-related changes.
5. Billing Information
The perfect way to send quick billing reminders or updates is through text messages. They can be short and personal with no obligation to respond. You can use friendly reminders to let your clients know about past due bills. Businesses can see better results for payment recovery or updating payment information.